How We Amplified the Stories of 40+ HBCUs Shaping Future Leaders

The HBCU Career Development Marketplace (HBCU CDM) needed a video that captured the energy and purpose of its annual career fair, which is helping students see real opportunities and inspiring employers to engage. I led the creative direction, scripting, and art direction for the promo video used across digital campaigns and event promotions.

Promotional video stills: HBCU students at a career fair, a student giving a testimonial, and a title card displaying the company logo.

Background

Each year, the HBCU Career Development Marketplace brings together hundreds of students and employers from 40+ HBCUs nationwide. The challenge: how to tell their story in a way that feels authentic, inspiring, and true to the community.

Development Process

Creative Direction — Collaborated with the CEO and marketing director to define the story arc, visual tone, and key messages.
Storyboarding — Outlined every scene to align visuals with audience emotions and brand voice.
Production — Directed and edited multiple versions of the video, refining visuals and pacing based on board feedback.
Deliverables — Final 3–4 minute feature video and 3 Instagram Reels optimized for social engagement.

Hand-drawn black-and-white storyboard for the HBCU CDM promo video, showing each scene in order: opening headline (‘Looking for Opportunities’), title card, mission statement screen, events list, transition message, three student testimonial scenes, and a final frame with the HBCU CDM logo and contact information.

Impact

The video became a key storytelling tool for the HBCU Career Development Marketplace, helping boost post-event engagement across social platforms. It continues to serve as a flagship recruitment asset for future student outreach campaigns.

Share meaningful stories that highlight
your community.

We craft narrative-driven content to strengthen outreach across every platform.

Connect With Us