Background

Our mission was to create a centralized hub where employers could efficiently search, recruit, and evaluate HBCU students to improve access to career opportunities and boost student employability.

Solution

I developed a streamlined platform that served as a one-stop resource for both students and recruiters. Employers could search a vetted database of HBCU students, while also hosting workshops and virtual sessions to promote their companies.

Impact

The redesign delivered a vastly improved user experience for both students and employers. With clearer pathways, modern visuals, and a structured content system, the portal finally aligned with the organization’s mission. The social campaign further amplified reach and positioned the portal as a credible recruitment resource for the HBCU community.

Prototyping

We developed responsive wireframes to establish a clear framework that would make it easier for recruiters to navigate the portal and find relevant information.

Deliverables

Social Media Campaign

To drive engagement at launch, we initiated a three-month social media campaign. This campaign built awareness, encouraged student sign-ups, and ensured strong employer participation from the start.